Marketing analytics for enterprises
Gain a single, complete view of the customer, achieve high-precision targeting, and lift campaign ROI – all while ensuring data security and privacy.
KNIME powers marketing teams across industries
Combine marketing, sales, and customer data for a single, complete view of the customer.
Model customer behavior, improve targeting, and personalize customer journeys.
Measure campaign performance and improve marketing effectiveness.
More success stories
Success Story
Würth Group
How Würth built a recommendation engine using KNIME
Success Story
Truata
How Truata anonymized and automated credit card data to perform self-service analytics
Success Story
Sport England
How Sport England gained efficiencies with automated campaign reporting
Why KNIME for marketing analytics
Sophisticated analytics, intuitive interface
- Enable marketers to build analytic models and automate tedious spreadsheet work with an easy-to-use visual programming interface, without any coding and independent of IT delays.
- Access advanced analytic techniques within the platform and enable data science experts to build more sophisticated models in a low-code/no-code environment, while allowing marketers to upskill their analytic competence.
A single environment for the entire data science lifecycle
- Give marketing teams end-to-end coverage to support entire projects from start to finish - from data access and prep, to visual data exploration and modeling, to enterprise-wide deployment, monitoring and management.
- Avoid the need to piecemeal a solution with multiple technologies, or dealing with costly integrations.
Extensible and flexible
- Give marketers full data connectivity with access to over 300 data sources and the ability to easily connect to any tools in the martech stack.
- Build sophisticated analytic models choosing some or no code, or script custom algorithms with built-in integrations with R, Python, Java, and more.
Future-proof with open source
- Keep your marketing team at the bleeding edge of modern data science. No vendor-developed tool can keep pace with the innovation driven by the open-source community or match access to thousands of pre-built solutions on the KNIME Community Hub.
Scale as you grow
- Stay ahead of the curve with a platform designed for enterprises. KNIME provides data access and agility to marketers while ensuring data privacy and security through centralized administration. Marketers can collaborate on, share, and reuse all kinds of analysis across teams.
