Using KNIME Analytics Platform for Data Driven Persona Segmentation

This webinar, hosted by our partner mayato, will focus on the use case: data driven persona segmentation using KNIME Analytics Platform.

Based on a real-world use case with a German energy provider, we'll take you through the steps of how to conduct a persona segmentation using clustering analysis. We'll start by reviewing the company‘s starting situation and requirements, followed by an explanation of why clustering is the appropriate analytical method for this particular use case. We'll then show the entire KNIME workflow, present the results, and discuss the lessons learned. To conclude, there'll be a short Q&A session.