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How Truata anonymized & automated credit card data to perform self-service analytics

Financial ServicesSalesCustomer Insight
Truata
100+ financial institutions have access to anonymized data

The goal in this project was to anonymize and automate credit card data and enable financial services companies to perform their own “self-service” analytics while ensuring privacy is maintained.

  • Requirements: A tool that is open source, extendible, and that offers Guided Analytics and blueprints as they didn’t want to write their own workflows from scratch. KNIME was a good fit
  • Challenges: Authorization in an integrated solutions architecture has serious authentication challenges!
  • Set-up: Multiple KNIME Executors and KNIME WebPortal
  • Results: Several hundred financial institutions can now access the solution through the WebPortal

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