Data-Driven Marketing: Building a 360 Analysis of your Campaigns

May 5, 2021 - Online
Data-Driven Marketing: Building a 360 Analysis of your Campaigns

This webinar will be hosted by our partner MYDRAL. Please note it will be held in French.

Take advantage of your data and embrace a data-driven marketing strategy.

Marketing today is driven by customer information that can be captured at every stage in the buying process. Data such as a user’s browsing patterns, social media activity, online purchase behaviour, and other metrics can help you focus your marketing efforts on what works. 

A successful marketing strategy requires overcoming the challenges inherent with analyzing  data from different channels and using facts to build effective marketing campaigns.

At this webinar, learn how to leverage KNIME for preparing your data and Tableau for building effective reports and analysis - all based on a customer use case.

What we will cover:

  • Data marketing: what’s at stake?
  • A digital agency use case: how to increase ROI with marketing analytics? 
  • Talk: how to define the right metrics for enabling business growth?
  • Q&A

Meet the speakers:

Mathieu Rondeau, Head of Marketing & Innovation @Mydral

Join us to learn how to make better data-driven marketing decisions. 


How do I join the webinar?

You’ll receive a link with your registration confirmation. Make sure you have a stable internet connection!

Will I be able to ask questions?

Absolutely - fire away!

Where do I find the latest version of KNIME Analytics Platform?

Download the latest free, open source version of KNIME here: knime.com/download

What other resources will help me to get started in KNIME?
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